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Email marketing & campaigns

Your customer list is a goldmine. We help you dig it.

You've done hundreds of jobs. Every one of those people already trusts you — they've had you in their home, they've paid you, they were happy with the work. Then they forget you exist until something breaks, and half the time they Google someone else. We fix that. We build and send proper marketing emails to your whole list — offers, reminders, seasonal nudges — so you stay the name they think of first. You approve; the phone rings.

Done for you · Written in your voice · GDPR handled · Maintenance included every month

The maths nobody does

It costs about five times more to win a stranger than to email someone who already loves you.

Every trade business is sitting on a list of past customers — and never speaks to them. Meanwhile they pay Google to find brand-new ones. One good email to people who already trust you can fill a quiet week, for less than the price of a coffee.

cheaper to sell to an existing customer than a new one*
£38
average return for every £1 spent on email marketing*
80%
of your future work can come from past customers*
2 min
for us to send to your whole list — once we've built it

*Widely cited email-marketing and customer-retention benchmarks — ask us for the sources on your call.

Spring's here — your first cut is on us
A note from your local team

Spring is booking up.
Shall we pencil you in?

Morning Linda — last April we did your full tidy-up and first cut on Elm Road. Hope the garden's been behaving itself since!

Our spring diary is filling fast, and regulars get first pick of the slots. Reply "yes" and we'll pencil you in for the same again.

Book my spring slot

You're getting this because we've worked together before. Not this year? Unsubscribe in one click — no hard feelings.

An example campaignEvery email is written in your voice and personalised from your job history — nobody gets a generic blast.

Different from your automatic emails

This is you, reaching your whole list at once.

Your agent already sends one-to-one emails automatically — chasing a quote, asking for a review. This is the other half: deliberate campaigns to everyone at the right moment. A spring offer to last year's garden customers. A boiler-service reminder before winter. A "we're quiet next week, 10% off" to fill the gap.

Last campaign — "Boiler service before winter"
Sent to
412
past customers
Opened
47%
194 people
Jobs booked
23
from one email
Replies over the 3 days after sending

Illustrative figuresYour real numbers depend on your list and trade — we agree the plan with you and prove exactly what each campaign brought in.

What we send for you

Six campaigns that quietly print repeat work.

You don't have to think of them, write them or remember them. We plan a year of the right emails around your trade and your seasons — you just approve.

Seasonal campaigns

Spring tidy-ups, winter boiler checks, pre-Christmas slots. The right offer lands the week people start thinking about it.

Special offers

Quiet week ahead? Send a limited "10% off if booked by Friday" to fill it — the gap closes before it costs you.

Service & safety reminders

"Your boiler's due its annual service." "Your gutters need clearing before winter." Repeat revenue on a timer.

Win-back campaigns

Haven't heard from someone in a year? A friendly "we miss you, here's a reason to come back" brings dormant customers alive.

Newsletters & tips

A short, useful note every month or two — a seasonal tip, a job you're proud of — that keeps you in the inbox and top of mind.

New-service announcements

Started offering EV chargers, AC or gutter guards? Tell the people most likely to want it first — your own customers.

How it works

You stay on the tools. We run the whole thing.

Bulk email done badly looks like spam and burns your list. Done properly, it looks and reads like a personal note. We handle every part of doing it properly.

01We build your list

Pulled from your job system, old spreadsheets, your inbox — cleaned, de-duplicated and made GDPR-friendly, with unsubscribes handled properly. Your list stays yours.

02We design it in your brand

One-time templates that look like you and read like you — your logo, your colours, your tone. Customers can't tell it wasn't typed by hand.

03We send at the right moment

The season, the weather, even the time of day — timed to actually get opened, not buried. Every send is personalised from the customer's history.

04You get the bookings, we show the numbers

Opens, clicks, replies and jobs won — in plain English, every month. You always know exactly what each campaign brought back.

Why it works with us

Two companies already trust us to email their customers for them.

We're not a faceless email tool you have to learn. We run the campaigns for you, in your name, and connect them to the agent that answers and books the replies.

Done for youWritten, sent & maintained

You never open a dashboard. We plan the calendar, write every email, send it and report back — every month, as part of the deal.

Safe & compliantYour list stays yours

GDPR handled, unsubscribes respected, nothing shared or sold. We protect your reputation and your sender name so you keep landing in inboxes.

Joined upPlugs into your agent

Replies don't sit unanswered. They flow straight into the agent that answers, quotes and books — so the interest you created turns into work.

Works with Mailchimp, Brevo, your own mailbox or whatever you already use — and if you have no list yet, building one is part of the job.

You've already done the hard part — winning those customers. Let's not waste them.

Book a free list review. We'll look at how many past customers you're sitting on, what a campaign could realistically bring back, and the first three emails we'd send. No obligation, plain English, maintenance always included.

Get my free list review